This year to reflect the energy and vibrancy of the colour palette and textures, we suggest an illustrative hand drawn approach to the animation. Using a combination of digitally created paint together with hand drawn overlays we would create an energetic and flexible range of elements.
Examples of digitally created paint and paint strokes:
The digitally created strokes can be used to enhance movement, create shapes and transitions, or reveal forms (logo etc). To give everything a hand drawn (crafted) feel we suggest dropping the frame rate to 12fps, this creates an illustrative cell animation look.
Rough bat tests: